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"At Lands' End, we always look for ways to develop new and innovative products that our customers will value and appreciate," said Shannon Lelouch, director of product development at Lands' End. "The new Eco-friendly collection offers a perfect combination of green innovation, performance and functionality. It's a great green choice for any age."

The new Eco-friendly line offers green credibility without sacrificing performance and function. The 600-denier ripstop polyester is the toughest fabric used in Lands' End packs and will hold up to all the rigors of a long school year, plus day hikes and camping. Through an innovative process, plastic bottles are recycled into "threads" and woven into a polyester fabric. A crosshatch, ripstop weave reinforces the fabric's strength and makes products in the Eco-friendly line exceptionally durable.

Lands' End Eco-friendly Product Line-Up

There are six new products in the Eco-friendly line-up from Lands' End.

-- Lands' End Eco-friendly Backpack ($49.50) - This new backpack is

available in seven nature-inspired colors. Sized for ages ten and up,

this classic pack features a laptop sleeve to fit a 15" computer, cell

phone/MP3 player pocket on the shoulder strap and an organizer panel

to keep school supplies straight.

-- Lands' End Eco-friendly Lunch Pack ($29.50) - The innovative two-piece

lunch pack design features a lunch box and detachable drink holder.

Both can be simply attached to the Eco-friendly backpack and come in

colors to coordinate with the backpack.

-- Lands' End Eco-friendly Messenger Bag ($49.50) - Useful features

include an organizer panel to keep school supplies straight, a side

mesh water bottle pocket, and a padded laptop sleeve that fits a 15"

laptop. A zippered pocket on the flap lets you store quick-access

Keywords: Lands' End, Camping On Federal Land, Computers, Entertainment, Camping On Federal Land, Computers, Entertainment, Lands' End.