Five Below, the Five-and-Dime for the iPod Generation, Debuts First Pittsburgh-Area Stores

Five Below, the leading retailer of extreme-value merchandise to teens and pre-teens, is making a grand entrance to the Pittsburgh market on Nov. 6 with three new locations in Pittsburgh, Butler, and Cranberry, Pa. Just in time for the holiday season, teens and pre-teens as well as other value-minded consumers in the Pittsburgh region will be able to choose from thousands of trend-right, high-quality products, all priced from $1 to $5.

"It's like a five-and-dime for the iPod generation," says Tom Vellios, CEO and co-founder of Five Below. "With items such as DVDs, games, fashion must-haves, cell phone accessories, school supplies, and even Steelers merchandise, Five Below is a prime destination for teen spending."

Five Below is leading a new consumer trend of offering great value that stretches the dollar during an economic time when it is most needed. Five Below offers teen and pre-teen customers--a market that spends over 150 billion dollars a year--the power to spend their allowance and babysitting money on products including fashion scarves, board games, nail polish, T-shirts, and accessories for your iPod/iPhone, and brand names such as Adidas, Puma, Wilson, Franklin, Mead, and Crayola. With amazing merchandise at extraordinary prices, Five Below is winning over kids and parents along the East Coast.

"Offering high-quality, trend-right merchandise at extreme-value prices has proven more valuable than ever this past year," says David Schlessinger, Chairman and co-founder of Five Below. "We're extremely pleased to now offer this unbeatable value to consumers in the Pittsburgh market, and excited to continue our growth in the region."

This expansion marks the retailer's debut in the region, and grows the total number of Five Below locations to 102. The new stores are part of an initiative to extend the retail chain to more than 200 locations over the next two to three years.

The new Pittsburgh-area stores, averaging 8,000 sq. ft., are located in the Waterworks Shopping Center at 950 Freeport Road in Pittsburgh; the Butler Crossing Shopping Center at 730 Butler Crossing in Butler, Pa.; and the Cranberry Square Shopping Center at 1000 Cranberry Square Drive in Cranberry, Pa. November 6 will also mark the grand opening of three additional Five Below locations in Altoona, Pa.; Enfield, Conn.; and Philadelphia.

To celebrate the grand openings of the new locations, ribbon cutting ceremonies will be held at 10 a.m. EST. Each store will be giving away Five Below T-shirts, Five Cent hot dogs, and other prizes, including one $100 Five Below shopping spree.

Hours of operation during the new stores' grand opening weekend are: Friday and Saturday, 10 a.m. to 9 p.m. EST, and Sunday, 11 a.m. to 6 p.m. EST.

Five Below operates in nine states on the East Coast, from New Hampshire to Virginia. By the end of 2010, the company plans to open 8 to 12 stores in the Pittsburgh market, and bring its total to approximately 200 locations.

Photos of the new stores, Five Below merchandise, and company executives are available.

ABOUT FIVE BELOW, INC.

Five Below is the leading retailer of extreme-value merchandise to the teen and pre-teen market. Five Below's dynamic assortment of merchandise, all of which is priced between $1.00 and $5.00, includes: sports, games, fashion accessories, bath and body, candy, room decor and storage, crafts, stationery and school supplies, software and dvd's, books, electronics accessories, party, novelty and "gag" items, and seasonal items. Five Below is based in Philadelphia, Pa. For more information about Five Below, please visit www.fivebelow.com.

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