Kids in Need Foundation Partners with Sunny Delight Beverages Co.

The Kids In Need Foundation is pleased to announce a partnership with Sunny Delight Beverages Co. (SDBC) and the upcoming SunnyD(R) Book Spree. The program launches this August and will benefit the Kids In Need National Network of Resource Centers through a donation of up to $300,000 this year.

"Teachers across the country are currently spending more than $550 of their own money on classroom supplies each year," said Dave Smith, executive director, Kids In Need Foundation. "The SunnyD Book Spree is a great way for teachers, parents, and even students to provide books and other supplies for their classrooms."

There are two ways to participate in the SunnyD Book Spree. Option one provides twenty free books to every classroom that submits twenty valid SunnyD UPC codes, while supplies last. The second option is to submit valid UPC's, which will, in turn, donate 10 cents to the Kids In Need Foundation for each UPC submitted. SDBC guarantees a donation of at least $100,000. The donation will be used to procure school supplies that will be provided free to students nationwide.

"Families have been supporting the SunnyD brand since our inception in 1964, and the SunnyD Book Spree is a great way to show our appreciation by helping to ensure that students receive the tools they need to succeed in the classroom," said Mark Ozimek of Sunny Delight Beverages Co. "Teachers work hard to ensure their classrooms are properly equipped. The SunnyD Book Spree will assist them in this endeavor and provide some relief to their budget."

The SunnyD Book Spree will run from August 17 through November 14, 2009. About the Kids In Need Foundation The Kids In Need Foundation is a national 501(c)(3) charitable organization founded in 1995. The Foundation's mission is to ensure that every child is prepared to learn and succeed by providing free school supplies nationally to students most in need. The Kids In Need National Network of Resource Centers includes 23 facilities that allow teachers from low-income schools to obtain free school supplies for their students. In addition, Kids In Need Teacher Grants provide K-12 educators with funding to provide innovative learning opportunities for students. The Kids In Need Foundation has distributed nearly $300 million in school supplies since its founding, directly benefiting 1.6 million students and 100,000 teachers annually, and has awarded $1 million in grants to teachers. The Kids In Need Foundation has received Charity Navigator's highest four-star rating, indicating that it executes its mission in a fiscally responsible way and outperforms most other charities in America. For more information, visit www.kidsinneed.net. Follow Kids In Need on Twitter, http://twitter.com/kidsinneed. About Sunny Delight Beverages Co. Sunny Delight Beverages Co., based in Cincinnati, OH, is a leading producer of juice-based drinks in North America and Western Europe. The company is dedicated to helping Moms improve the vitality of their families by creating and marketing more wholesome beverages. Privately held, the company's brands include SunnyD citrus punch, FruitSimple fruit smoothies, Fruit2O flavored waters, Very Fine 100% juices and juice drinks. Elations dietary supplement beverages for join health, and Bossa Nova "superfruit" beverages. Please visit http://www.sunnyd.com for more information.

Keywords: Kids In Need Foundation, Education, Primary and Secondary, Other Education, Philanthropy, Children, Teens, Retail, Communications, , Advertising, Beverage, Food, Marketing.

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